Specialty Coffee

Specialty Coffee - EarthRoast Coffee

What is specialty coffee and why should you care? If you're a coffee lover, you might have heard this term before, but do you know what it means and why it matters? In this blog post, I'll explain what specialty coffee is, how it differs from other types of coffee, and why it's worth trying and buying.

Specialty coffee is a term that refers to the highest quality of coffee beans, grown in optimal conditions, harvested at the right time, processed carefully, and roasted with skill and precision. Specialty coffee is graded by experts who evaluate its aroma, flavor, body, acidity, sweetness, balance, and aftertaste. Only coffees that score 80 points or above on a 100-point scale are considered specialty.

One way to understand the grading of specialty coffee is to compare it to wine. Just like wine, coffee has different varieties, regions, and terroirs that affect its taste and quality. Specialty coffee is like fine wine. Specialty coffee roasters pay attention to the origin, processing method, and roast profile of each coffee they offer, and try to bring out the best flavors and aromas of each bean. 

Specialty coffee is not the same as gourmet or premium coffee, which are marketing terms that don't have any clear standards or criteria. Specialty coffee is also different from commercial or commodity coffee, which is mass-produced, often from lower quality beans, and sold at low prices. Commercial coffee is usually blended from different sources and roasted very dark to mask its defects and inconsistencies.

Why is specialty coffee so special and unique? Because it reflects the terroir of its origin, the care and passion of its producers, and the artistry of its roasters. Specialty coffee showcases the natural diversity and complexity of coffee flavors, from fruity and floral to nutty and chocolaty. Specialty coffee also preserves the freshness and integrity of the beans, which lose their aroma and taste over time.

Why is specialty coffee important and why should you purchase our specialty coffee? Because by choosing specialty coffee, you're supporting small business, small farmers, and a more sustainable and ethical coffee industry. Specialty coffee farmers are paid higher prices for their crops, which allows them to invest in better practices and improve their livelihoods. Specialty coffee roasters are committed to sourcing their beans directly from the farmers or through fair trade organizations, which ensures transparency and traceability. 

Our specialty coffee is carefully selected from the best regions in the world, where the climate, soil, altitude, and variety of the coffee plants create exceptional beans. Our specialty coffee is roasted in small batches after you order by our expert roasters, who monitor and adjust the temperature, time, and airflow to bring out the best flavors of each bean. Our specialty coffee is delivered to you fresh and whole, so you can grind it to your preference and brew it to your liking, or in our standard grind.

If you're looking for a new way to enjoy your daily cup of joe, give our specialty coffee a try. You'll be amazed by the difference in taste and quality. You'll also be contributing to a more responsible and respectful coffee culture. Order our specialty coffee today and discover a whole new world of coffee. Use code WELCOME20 to save 20% off your first order!


Sources: - https://sca.coffee/research/what-is-specialty-coffee - https://perfectdailygrind.com/2018/10/what-is-specialty-coffee-why-should-you-care/ - https://www.javapresse.com/blogs/buying-coffee/what-is-specialty-coffee

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